The computer as a door.
When we hear the word "software," most of us think of things like Word, Powerpoint, or Photoshop, tools for individual users. These tools treat the computer as a box, a self-contained environment in which the user does things. Much of the current literature and practice of software design -- feature requirements, UI design, usability testing -- targets the individual user, functioning in isolation.
And yet, when we poll users about what they actually do with their computers, some form of social interaction always tops the list -- conversation, collaboration, playing games, and so on. The practice of software design is shot through with computer-as-box assumptions, while our actual behavior is closer to computer-as-door, treating the device as an entrance to a social space.
It goes on to describe and suggest social software art projects...
Jonah Brucker-Cohen's Bumplist stands out as an experiment in experimenting the social aspect of mailing lists. Bumplist, whose motto is "an email community for the determined", is a mailing list for 6 people, which anyone can join. When the 7th user joins, the first is bumped and, if they want to be back on, must re-join, bumping the second user, ad infinitum. (As of this writing, Bumplist is at 87,414 subscribes and 81,796 re-subscribes.) Bumplist's goal is more polemic than practical; Brucker-Cohen describes it as a re-examination of the culture and rules of mailing lists. However, it is a vivid illustration of the ways simple changes to well-understood software can produce radically different social effects.
You could easily imagine many such experiments. What would it take, for example, to design a mailing list that was flame-retardant? Once you stop regarding all users as isolated actors, a number of possibilities appear. You could institute induced lag, where, once a user contributed 5 posts in the space of an hour, a cumulative 10 minute delay would be added to each subsequent post. Every post would be delivered eventually, but it would retard the rapid-reply nature of flame wars, introducing a cooling off period for the most vociferous participants.
This seems like a very interesting field of new media art, what I would like to see is projects that are slightly less text centered and take advantage of vocal buildups of social networks.